What do aspirin, heroin, dry ice, kerosene, and trampolines have in common, besides making for a memorable night out? They’ve all been the victims of genericide, which oddly isn’t the proper wordage for a really bland mass https://www.replicapursevalley.com killing. In the past, companies often aspired to have their brand name become synonymous with the product itself, figuring that everyone saying their name over and over counts as free advertising. What they often didn’t realize was that by doing so, they ran the risk of losing their brand’s trademark, allowing anyone to market the product under that name. It’s like how Otis Elevator Co. ruined their name when everyone started calling their invention elevators instead of the original term, up and down coffins [citation needed].
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